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Nipponized

June 19, 2013

It’s not surprising to see Japanese “word” on facial products like Biore or “Shokubutsu Monogatari” from Japan.

2013-06-17 10-11-43 - IMG_0078

shokubutsu

Japanese facial products

One is also bound to see “料理” at a genuine Japanese restaurant.  But these Chinese characters (Kanji) which were seldom used in Chinese language is popping up everywhere in Taiwan and many food courts in Hong Kong and Singapore.  I guessed it’s still fairly acceptable to label “日本料理” to refer to a Japanese food in Taiwan, HK or Singapore/M’sia, but “台湾料理”? or “韩国料理”?

Another commonly seen consequence of “nipponization” is replacing “之” with the Japanese hiragana “の ” (no).  I don’t know why many Taiwanese do that on their snacks and products but I would trace it back to the popular song “北国の春 “(kita kuni no haru).  It’s been translated into  榕樹下 and 余天 is my fav. singer, so why bother with the kita kuni version?  The same goes for “物语” (Mono gatari), it means story in nihongo, but in Chinese, it has a wierd meaning and it is heavily abused in chinese products.  (by the way, shokubutsu is known as Shokubutsu Monogatari– the story of a plant).

So the other day, I went to FairPrice and saw a pack of fresh veggies (this is not in a Japanese product section) with a label printed “新鮮の野菜” (Shinsen no yasai).  Okay, okay, the first two characters shinsen sound and mean exactly as the Chinese.  And I guess “の” is meaningless in Chinese and the last two characters will be interpreted by the Chinese as wild vegetables.  Huh?  I know they mean “Fresh Veggies”.  Here is another I saw at Sheng Siong

vegge what

veggie what

No lah, I don’t think this is any Japanese import lah, but don’t know why it’s wrapped and labeled in these words I cannot read leh!

And more here which are just mere Taiwanese “Liu Heeee”, you be the judge:

cutterfish

Liu Hee

In case you are wondering what テリヤキmean, it means “TERIYAKI”.  And it is written in katakana because, the Japanese felt it is a “foreign import” word.

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